Apple has launched a new virtual fitness service and all its subscribed bundled services, namely Apple One, to focus on the holiday season product launches on services, which are the foundation of Apple’s growth strategy and meet the need to stay home during the COVID The needs of working clients are the -19 pandemic.
Apple also launched a new Apple Watch Series 6 for blood oxygen monitoring, priced at $399, while the more basic Apple Watch SE costs $279.
However, gradual updates to existing hardware and adjustments in subscription prices disappointed investors, and Apple’s stock price rose 0.2%.
The personal package of the Apple One package costs $15 per month, and the family package costs $20 per month, including TV, music and games. Apple also offers bundled services for $30 a month, which include news, fitness services and more storage space.
Ben Bajarin, chief analyst for consumer market intelligence at research firm Creative Strategies, said: “This is much more radical than I thought.” He added that Apple customers have paid $15 a month for some of the company’s content servers. Family plan costs. You may find that the largest bundled product is “wise choice”.
Spotify Technology, Apple’s largest streaming music competitor, criticized the bundle, saying that Apple is abusing its dominant market position to favor Apple Music. Spotify is filing an antitrust lawsuit against Apple in the European Union and has talked with US authorities about the iPhone manufacturer. Spotify charges $10 a month for streaming services, which competes with Apple but is not eligible for Apple’s bundled services.
In its statement in response to Spotify’s criticism, Apple said that the bundled software is aimed at existing users of its services and that “customers can discover and enjoy alternatives to every Apple service.”
Apple said that both the new watch and the new eighth-generation iPad can be pre-ordered on Tuesday and will be available on Friday. Apple also launched the Apple Fitness + service, which is powered by its watch, which will provide virtual exercises at a price of $10 per month or $80 per year, and will be available before the end of the year.
Apple’s fitness services bring it closer to competition with Peloton Interactive Inc, which can produce networked fitness equipment and sell subscriptions to online fitness courses. Apple says that most of its exercises are designed to be performed without any equipment or minimal equipment such as dumbbells. Peloton exercise usually requires riding a bicycle or treadmill. Peloton’s stock closed up 4%.
Apple Watch’s ability to monitor blood oxygen attempts to surpass the similar features already available in rival Fitbit Inc.’s watches. Alphabet Inc.’s Google bought it for $2.1 billion. Apple said its watch will be able to perform absolute blood oxygen measurements on demand when the user is stationary, while Fitbit’s device currently displays changes in blood oxygen levels or a series of measurements taken while the user is sleeping.
Apple also provided for the first time a way to use Apple Watch without having to pair with the iPhone one-on-one, providing so-called “family settings.”
Faster IPAD chip
Apple added a faster chip to its basic model iPad, which is priced at $329 for consumers and $299 for educational users. Apple’s new iPad Air is priced at US$599 and looks more like an iPad Pro model and a new A14 processor chip. Apple says it will be the first chip to use a 5-nanometer chip manufacturing process.
Executives said that due to pandemic-related interference, its release will be postponed for several weeks, so Apple’s largest seller iPhone update is expected to be announced next month.
Apple said that Washington State flu investigators will study heart rate and blood oxygen data from Apple Watch to look for possible early signs of respiratory illness, such as flu and COVID-19.
Doctors in India and other countries have used pulse oximeters to remotely check COVID-19 patients and ensure that their blood oxygen saturation is not too low.
Although the virus has weakened economies around the world, Apple’s stock price is still soaring this year, thanks in large part to the boom in home work items.
Apple’s stock price fell on Tuesday, rising by more than 50%, much higher than the 23% on the Nasdaq market, and gave up gains on Tuesday. Although Apple’s stock price has fallen from its historical high at the beginning of this month, it is still close to the stock market valuation of $2 trillion.